Garofoli
YEAR
2024
FORMAT
Commercial
WHERE
Bari, Puglia – Italy
DIRECTION
tancredi di paola
PHOTOGRAPHY DIRECTOR
Angelo Stramaglia
PRODUCTION SERVICE
AGENCY
BRAND
SCRIPT
Every object holds a priceless treasure: a memory, a story, an emotion. The commercial “Pieces of Heart” tells the story of an elderly gentleman and his deep connection to a record player and a special song, the same song his wife has sung to him every morning for a lifetime. A breakdown turns off the music and, with it, the memories seem to fade. However, a small “piece,” a simple cable, becomes the key to rekindling joy and emotion. With the turntable repaired, the music flows again, bringing back the memories and emotions stored in the elderly gentleman’s heart.