The first time: Life is made of constant daily challenges that expose us to continuous innovation, as if they were new “first times”. To follow our dreams, we have to build a path day by day, challenge after challenge. Every day as if it were the first. Each time becomes the first one. For the launch of the Skoda model Scala, Salvatore Esposito relives his “first time” with Puglia as a breathtaking backdrop.